Q2 Customer Appreciation Event

The Objective
The Connect 25 Customer Appreciation Event was a state fair–themed evening experience designed to celebrate Q2 customers during the annual conference. Hosted at The Fairgrounds in downtown Austin, the event blended playful, nostalgic fair elements with immersive branding to create a relaxed, high-energy atmosphere that felt distinct from the daytime conference programming.

My Role
My primary contribution to the event was the design and execution of the Zoltar fortune booth, from concept through production. In addition to creative development, I supported on-site setup and event production, including multiple site visits ahead of the event to coordinate logistics and ensure a smooth installation.

The custom Zoltar fortunes were written specifically for a banking and fintech audience, blending humor and relevance to create a personalized, engaging experience for attendees.

Creative Direction
Sarah Handlos, Toni Houghton