Q2 Connect 24

The Objective
Connect 24, Q2’s flagship annual conference, took place at the Fairmont in downtown Austin. Fully produced by Q2’s in-house creative team, the event spanned multiple floors and featured dozens of breakout sessions and branded environments. The conference was supported by extensive large-scale branding, signage, marketing collateral, and a wide range of digital and physical assets designed to create a cohesive attendee experience.

My Role
I supported the event through general design work across key touchpoints, contributing to the development and execution of visual assets for the main event and breakout sessions. My work included large-scale branding, signage, marketing collateral, and digital assets, ensuring visual consistency and clarity across the venue. I collaborated closely with the broader creative team to adapt the event’s visual identity across multiple formats and spaces.

Creative Direction
Sarah Handlos, Toni Houghton