Experiential Design and Production
Experiential work allows me to think beyond individual deliverables and design for how people move through, interact with, and remember physical spaces. This collection spans conference environments, trade show booths, environmental graphics, large-scale installations, and interactive activations designed to create cohesive experiences across every touchpoint.
My work in this space often begins long before the final graphics are produced. Depending on the project, I contribute to concept development, creative direction, environmental graphic systems, spatial planning, signage programs, wayfinding strategies, and production design—building visual systems that can scale across complex environments and large volumes of assets.
Across these projects, my role frequently extends into execution: creating fabrication-ready artwork, developing production files and mechanicals, coordinating with vendors and fabricators, reviewing proofs, supporting installations, and ensuring that concepts translate successfully from screen to physical space.
Whether designing a multi-story trade show booth, an immersive demo environment, conference wayfinding, or an interactive activation, my goal is always the same: create experiences that feel intuitive, memorable, and deeply connected to the brand they represent.
Creative Direction
Sarah Handlos, Toni Houghton
Mood board development for BankOnPurpose Keynote Stage
Rendering of stage design from the vendor
finalized stage design in action
a sketch of my idea for this trade show environment + the interactive wall concept I created
high engagement with the interactive wall experience
an example of one of the attendees using the provided cards to share pain points that her FI needed help with
two story booth rendering with my designs applied
design work for an interactive whack-a-mole experience that translated fraud detection concepts into an engaging physical activation. My role included creative concepting, environmental graphics, game wrap design, messaging development, and production-ready artwork.
