Q2 Connect 2025

The Objective
Connect 25, Q2’s flagship annual conference, was held at the JW Marriott in downtown Austin,
Connect is fully produced by Q2’s in-house creative team. The event spanned multiple floors, dozens of sessions, and a wide range of branded environments, supported by large-scale branding, signage, marketing collateral, and hundreds of digital and physical assets.

My Role
I contributed to the development and application of the event’s visual identity across key touchpoints, including large-scale branding, signage, marketing collateral, and digital assets, ensuring a cohesive experience throughout the venue. I also served as the sole designer for the HUB - a central demo area with more than 30 branded stations - creating an immersive, structured environment for attendees to explore Q2’s products and solutions.

Creative Direction
Sarah Handlos, Toni Houghton