BankOnPurpose

The Objective
In 2024, Q2 hosted BankOnPurpose, an invitation-only, executive-level event at the Hotel Van Zandt in downtown Austin, designed to help senior banking leaders connect, share, and grow. BankOnPurpose is exclusively organized by Q2's internal creative team. The creative efforts encompassed branded environments throughout the venue, thematic planning and execution of keynote and breakout sessions, development of all signage and installations, creation of hundreds of digital and physical assets, and on-site collaboration with AV, production, and presenters to ensure a seamless experience.

My Role
I served as the Principal Designer and led the end-to-end creative execution, developing the visual direction and preparing all branded elements. On-site ahead of the event and throughout its full duration, I worked closely with the production team to bring every detail to life: overseeing signage, branding, and installations; collaborating with AV and stage partners to shape the visual and spatial design of the keynote and breakout spaces; and working directly with presenters to review and refine their keynotes. I also represented the creative team in interactions with our customers, serving as a visible leader and point of contact during the event.

Creative Direction
Sarah Handlos, Toni Houghton